Leicester based Clifton Packaging was once again recognised for its innovation and creativity at the prestigious industry WorldStar Awards adding yet another award to their growing and impressive collection.
Nominations for WorldStar Awards can only be made if the company has already won a major packaging award. For Clifton Packaging that was achieved when the company won a Silver Star at the UK Packaging Awards at the end of last year.
Shahid Sheikh OBE, managing director of Clifton Packaging was in Dusseldorf, Germany to receive the award from Thomas L Schneider, president of the World Packaging Organisation (WPO).
Mr Sheikh said: “I am absolutely delighted to have won a WorldStar award for our HopCraft Pouch. This product is a global first and has the potential to revolutionise the beer industry.
“The pack is unique; no other packs in the market act like this or contain the technology or innovation that this pack does. It answered the brief to create ‘a revolutionary way to experience beer’ and I am thrilled that the judges were also able to recognise its uniqueness and multiple innovations.”
Thirty-six countries were represented at the awards.
Mr Sheikh said: “This is truly a global award and to win is not only a great achievement for Clifton Packaging, but as a UK company, clearly demonstrates that the UK is at the forefront in the global packaging arena.”
The award came in the same month as Clifton Packaging won the manufacturing award at the Asian Business Awards in the UK.
Clifton Packaging, founded in 1981, is a privately-owned family business specialising in the manufacture of packaging, packaging machinery and contract packaging predominantly in the food sector.
Clifton Packaging employs 75 people at its Leicester facility. The business has annual sales of more than £20 million.