Leicester based Clifton Packaging was recognised for its innovation at the prestigious industry Starpack Awards; adding yet another award to their collection.
Shahid Sheikh OBE, Managing Director of Clifton Packaging, said, “We were shortlisted for the Starpack Awards in the Best in Show – Business to Consumer category. These awards are absolutely huge in our industry and to be shortlisted was a phenomenal feeling. Coming away from the Awards with a Silver Star feels amazing and yet again demonstrates that what we are doing is not only answering our clients’ needs but is also genuinely innovative too.”
Clifton Packaging were up against significant competition in the category and were awarded the Silver Star for their entry which showcased their work with SAB Miller.
Adds Shahid, “SAB Miller wanted to create ‘a revolutionary way to experience beer’ and we worked with them for six months drawing our inspiration from pod systems and creating a pack which is a new concept in fresh hop beer finishing meaning that the pack is bespoke and a global first for the industry.
The competition was fierce and I would like to take this opportunity to offer my sincere congratulations to all the other finalists and winners. We have a very committed team at Clifton Packaging and my thanks goes out to each and every one of them. Our staff are instrumental in helping us to achieve all that we have to-date and in helping us to take the business to where we intend to take it over the next three to five years. Finally I would like to thank our customers and suppliers. It is true to say that without them we wouldn’t be who we are today.”
Judges commented on Clifton Packaging’s entry saying, “This appears to be a unique proposition.” They went on to comment that the pack gives a “Great opportunity to get the customer involved in the ritual. A great transfer of pack format to another sector.”
Clifton Packaging focuses mainly on the FMCG and wet protein sectors and is based on Leicester’s Meridian Business Park.